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New York Communicates Its High Line Transformation

Friends of the High Line has done some pretty incredible things with this project, but even now, how do they keep people informed about their new projects and ideas for the park?

Their communication strategy takes a multi-faceted approach. While they do have a website, thehighline.org, they do not rely solely on it to reach the maximum number of people. A staff blog complements the website with entries about worker experiences, art exhibits, and any news related to the project.It has a Twitter page with nearly 13,200 and counting, a Flickr account with photos from the beginning of the project up to today, and, of course, Facebook with almost 30,000 fans.